Spanx Founder Sara Blakely Launches New Product Sneex That Has the Whole Internet Confused
Spanx founder Sara Blakely debuted a new footwear brand called Sneex this week, and fans had mixed feelings about the design of the “comfortable heels.”
Others could see Sara’s vision but wished she had executed it differently.
“Sneex don’t commit, trying to be both in too obvious of ways,” one user wrote. “Crocks are ugly but successful bc they embraced comfort unabashedly. I wish these didn’t look like sneakers but had incredible comfort technology in them. Adore Sarah but these are a miss.”
SneexStill, Sara’s new business did garner some fans, with one user admitting, “Gotta hand it to Sara Blakely, I was fully prepared to guffaw at and hate Sneex – but I kinda dig ’em. Any plans for a full wedge? I’ll be watching…”
Of course, the launch is only the beginning for the shoe brand, as Sarah recently explained that working on Sneex has her “back in start up mode.
“Let’s GOOOO!” Sara wrote in a Aug. 13 Instagram post alongside a video showing stacks of inventory. “Another company with boxes in the garage. Reliving my @spanx days for sure.”
She added, “Only this time I actually have a garage.”